The Coolest Take on Holiday Makeup: Colorful Mascara

It’s almost Christmas in a flash. Between rounding out the year at work, flitting between holiday parties, and—of course—hand-selecting gifts for all your loved ones, the holiday season can feel hectic, to say the least. We have your back if you’re having trouble planning your holiday makeup looks. For the most festive look, you only need one product: A fun and colorful mascara.

The Trend

There are no rules to makeup, but it is fun to experiment with new colors and formulations during holiday season. Everyone is enjoying their (often sparkling!) looks. You can add some color to a neutral look with a little bit of mascara, or you can make an eyeshadow look more colorful by matching the shade or contrast it. TikTok users love Charlotte Tilbury’s Pillow Talk Push up Lashes Volumizing and. To make a subtle statement, Pat McGrath included lengthening mascara in Dream Pop Berry Brown.

This trend is also very practical. It is quick and easy to use, which is a blessing during holiday chaos. You won’t need to master blending or deal with glitters. All you have to do to get fluttery, vibrant lashes is to apply a few coats.

How to wear colorful mascara

Minimalists

It’s possible to add color to your lashes, but it won’t affect your overall beauty look. For an editorial look, you can wear a bright blue or pink shade of mascara with a simple gloss on your lid. For a winter wonderland inspired look, you can pair this with a pale pink blush and a nude lipstick. A muted tone like plum, navy, or burgundy can be used to play up your eyes without adding too much color.

Maximalists

For bolder looks this holiday season, try pairing dark green mascara and a navy smokey eye. This will give you a subtle look that can be worn to formal events but still let your personality shine through. You can let your hair down at holiday parties by wearing two different colors for your lower and upper lashes.

For maximum impact, match a bright liner with your mascara. Alexandra French, a celebrity makeup artist, says that we’ve seen simple black eyeliner for summer and a nude lip. While I don’t believe the eyeliner trend will be going away anytime soon, I do love to see people experiment with color as the seasons change. This look is universal. Monochromatic looks are all about confidence and having fun. For a monochromatic look, my favorite tip is to match your mascara with your eyeliner.

PRODUCT PICKS

• PAT MCGRATH LABS
• SUNSET MAKEUP
• TOOD