VogueMania
VogueMania

Byredo’s new vegan mascara brings the drama

Mascara is my desert island make-up. I don’t care if nobody sees my beautiful, long lashes after I wash them ashore. They are mine. I do take my mascara trials very seriously. I don’t want to be left without it. Byredo’s Astronomical Mascara ($46), can hold its ground even under the most harsh criticisms. This […]

Mascara is my desert island make-up. I don’t care if nobody sees my beautiful, long lashes after I wash them ashore. They are mine. I do take my mascara trials very seriously. I don’t want to be left without it. Byredo’s Astronomical Mascara ($46), can hold its ground even under the most harsh criticisms.

This mascara is high-performance and built for drama. Astronomical Mascara’s packaging is sleek, volumizing and designed to curl. It’s a chic and ergonomic design that looks great in my makeup bag as it does on my lashes.

This mascara will meet you wherever you are at the end of the day, no matter how fan-like you like it. It will give you some volume and thickness with just one coat. It’ll add drama to your hair without the clumps. It can be customized in any way you like. It reflects Byredo’s overall approach to their beauty line: «autonomous and experimental, but proudly individual.»

Inspiration

Byredo is known for luxury products, including perfumes, candles, and makeup. Their website states that Byredo is reinventing luxury by a new approach. «Creation is led and guided by emotions, which enables us to express a full brand universe.» The Astronomical Mascara was designed to feel as luxurious as the rest of their collection.

It’s not just beautiful, the packaging is also elegant. The mascara application feels like a luxurious experience that you can indulge in rather than another step in your long makeup routine. The satisfying click that comes with closing the bottle is also a great bonus.

The brand states that it believes creativity can help create timeless products that are both inspirational and meaningful for people. This mascara is meant to be another piece of that «timeless» puzzle.

The Formula

Two things are important if you want lashes that are full of mascara, but without clumps. Byredo’s formula can be used on all skin types and is easy to apply. Although it is lightweight, the result is exceptional. This mascara formula is long-lasting, sweat-resistant and humidity-resistant. It’s perfect for everyday makeup.

The applicator wand was designed by Byredo with the same care. For maximum results, the silicone bristles with curved shape and smooth edges allow for separation, coating, and fanning of every lash.

My Review

As I mentioned, mascara is my favorite thing. I also love it so much that I sometimes fall into the bad habit of applying too much mascara until my lashes look like stubby black spikes. It takes just one swipe to make mascara go from «almost there», to complete disaster. It was always my assumption that the mascara was at fault.

However, Byredo’s Astronomical Mascara showed me that I was giving too much credit to other formulas. A heavy mascara is not necessary if you use the right mascara. Each layer was as easy as the previous one when using the Astronomical Mascara. Each layer was separated by the brush so they didn’t clump, despite growing thicker, darker, and longer with each coat. It was so dramatic and fun. This mascara is now my go-to mascara if I’m ever cast on Survivor and left on an island.

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