TikTok-Viral winter coat

Although the runways are where I remember the most memorable moments in fashion history, I will never forget the day when the Super Puff was released. Aritzia was already well-known for making wardrobe staples that can last a lifetime and at great prices. So everyone I knew was already going to Aritzia looking for new pieces that were ultra-luxe, but not too expensive. Kendall Jenner was at her peak when she starred as Kendall in Aritzia’s 2017 campaign. This made it easy for everyone to visit Aritzia and try Jenner’s new coats.

Aritzia has worn puffer coats since then as though it was invented. TikTok users have given winter a new name: «Super Puff Season» because they pre-dawn their coats in October to run for Starbucks. This coat is fashionable and practical, and it can withstand Canadian winters. Below is a list of celebrities who have given Super Puff their approval.

People line up to support Bella Hadid whenever she is interested in an item. I was captivated by her wearing a Super Puff on a casual day in New York City.

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• Aritzia the Super Puff

Officially, a white one is at the top.

This puffer coat is the perfect piece to achieve L.A. style. This cropped puffer jacket is perfect for layering athleisure looks in the colder months.

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• Aritzia the Super Puff Shorty

Do not sleep on the Shorty. I love the apres-ski vibe. A Super Puff would be great for all the cozy moments this holiday season.

This cloud-like color is my favorite. It’s time to ditch the black puffer coats. It’s the perfect neutral and can be worn with almost everything.

Just the right amount. My head will always be home to the OG Super Puff announcement rent-free. The world has never been the same after Jenner posted this on her IG page.

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• Aritzia the Super Puff2o

This is the first Super Puff that caught my attention. This look is one I will definitely try at home.

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• Aritzia the Super Puff Shorty

Okay, I am officially convinced that every color is necessary. This preppy, layered outfit is another one I want to emulate.

Extra-cold NYC days. I can’t say my coffee runs are complete until I have a Super Puff cropped right there.

Corduroy is a subtle addition to your collection.