10 New Skincare Brands to Add to Your Routine

Although skincare is not an untapped market it’s still a very important one. We are surrounded with so many choices that it is easy to lose sight of the truly outstanding newbies. We wouldn’t advise you to abandon your favorite things (we couldn’t either), but it’s exciting to discover something new.

There are many reasons to shop for budding skincare brands. One, small brands often have an interesting origin story. This is often due to founders’ skin problems. They often target a particular demographic, such as those with melanin-rich skin or those with acne-prone skin. We’ve collected best new skincare brands that you should add to your routine.

Nuebiome

The microbiome-friendly skincare brand launched a hand cream earlier in the year. Ricardo Gray was a former hospital worker during the height of the pandemic. He noticed that hand sanitizers had stripped his skin of moisture. The brand’s flagship product is infused with powerful emollients and probiotics, which lock in moisture and maintain a balanced pH. It doesn’t feel heavy or greasy. The line now includes an abiotic fermentation essence, face cream, exfoliating mask, and face cream.

4.5.6 Skin

4.5.6 Skin targets melanin rich complexions (specifically skin phototypes IV-VI). Noelly Michoux CEO, says that darker skin sheds more skin quickly and is denser. The line contains a variety of botanical-rich ingredients that are designed to improve hydration and dullness. For example, the brand’s Come Clean Hydrogenating Cleansing oil. You can stack it with a variety of natural oils, including sunflower, tea tree and lavender.

Dehiya Beauty

Dehiya Beauty is a simple and time-honored brand that promotes beauty. California-based Dehiya Beauty creates simple skincare products using native botanical ingredients. Their cult favorite Aya Restorative Goddess Mask, made with adaptogenic herbs, roots (like Chaga powder, rose clay, and turmeric), helps to revitalize sensitive skin.

Relevant Beauty

Nyakio Grieco is the creator of Relevant Beauty. He is also the founder and owner of Thirteen Lune, an inclusive beauty marketplace. With its One and Only brand, the brand was launched in June 2022. The Done Everyday cream SPF 40. This sunscreen has a mineral-based formula that leaves no white cast and is formulated for melanin-rich skin.

Katini Skin

The Collagen Facial Oil ($115) has earned Katini Skin a lot of love on social media. This hydrator, which is squalane-based, is one of the four products in the brand’s range. Every no-fluff formula is made with vegan, fair-trade and wild-harvested products. Bonus: These beautiful glass bottles are well-suited for countertop display.

LaBruna Skincare

Nina LaBruna began making homemade body butters and face masks when she was a student at NYU. What started out as a DIY project in her dorm room has evolved into a fully-fledged business. LaBruna Skincare has a variety of plant-based skincare products, including the Natural Retinol Alternative Skin Serum with 1% Bakuchiol.

NoPalera

NoPalera’s skin products are powered by nopales, or cactus paddles. Sandra Velasquez, the founder of NoPalera, grew up eating them as well as later creating DIY body products from the plant. NoPalera was created from this experience. There are exfoliants, soaps and botanical bars that can be used on the skin and body.

Vamigas

Two Silicon Valley entrepreneurs are leading Vamigas, an organic, plant-derived skincare brand. Their goal was to create conscious beauty products that were rooted in Latin roots. The Rosa Mosqueta Oil is Vamigas’ most popular product and a shining example of their brand’s ethos. The star ingredient, which is native to Chile’s Araucana region, has been used for centuries to treat skin conditions.

Visha Skincare

This clinical line was developed by Dr. Purvisha Pate, a Tennessee dermatologist. Her goal? To create a safe and effective line that caters to all ages, genders, and ethnicities. This brand covers everything (including products for moms and fitness enthusiasts). The top-rated Cheek2Feet Spray is made with soothing ingredients like aloe, witch haze, and tea tree extract that reduce sweat rashes and post-workout body smells.

Joaquina Botanica

Named after the founder’s great-great-grandmother (who started a Columbian apothecary back in 1875), Joaquina Botanica pays homage to family heritage. There are four products in the range: a cleanser, an essence, cream, and a face oil. All of them are made with Latin American botanicals. One of the most popular products is the Orquidea + Vitamin C hydrating glow oil. It uses ingredients such as maracuja and Camu Camu to give your skin a healthy glow.