6 Beauty Brands You Didn’t Know

Freck Beauty

Faux freckles have taken over nearly every beauty blogger’s face. Freck Beauty can be credited for this. Freck Beauty’s most famous product is Freck OG. Freck claims that it is the world’s first freckle cosmetic. Freck’s entire collection, including FreckOG, is compliant with the Allure Clean Standard and the Clean at Sephora guidelines. They are also free from alcohol and gluten.

Victoria Beckham Beauty

Victoria Beckham is a fashion icon. Her namesake cosmetics brand has also made her a legend in the beauty industry. Victoria Beckham Beauty is luxurious luxury beauty, but unlike many department store stays, it adheres to a strict formulation guideline called The V-Standard. The Posh Spice-founded brand pledges to eliminate mineral oil, synthetic fragrances and more than 1,300 additional additives that have been banned by the European Union. The complete list of VBB’s exclusions ingredients can be found here.

These formulas don’t just look good; they feel and smell great. The brand’s Satin Kajal Liners are easy to use and blend seamlessly without rubbing. Make sure to finish your look with the ink-black Future Lash Mascara. It’s one of our favorites mascaras.

Kosas

Every Kosas product contains active botanicals. They are balanced with safe synthetics. This gives you luxurious formulas, beautiful colors that flatter all skin tones. These beautiful face duos come in powder and cream formulas and include a blush and illuminator. They complement each other and enhance your skin’s luminosity.

Not to be missed are the lipsticks. Puckey told us that Kosas offers a range of all-natural lipsticks with chic black packaging. Rosewater (a dusky pink) and Thrillest, (bright poppy-red) are my favorite.

Axiology

Ericka Rodriguez, founder of Axiology, had one goal when she founded Axiology: to create a vegan lipstick that was not only cruelty-free and super ethical but also safe for the environment and humans. It’s more than lipstick. It’s actually a collection of makeup products with a total of 10 ingredients or less: mineral pigments, paired with botanical extracts such as elderberry, plum, and moringa. There are also organic oils such as the ones in Balmies, castor, and sunflower. If that wasn’t enough to appeal to your environmentalist side, the packaging is also plastic-free.

Kjaer Weis

The luxe beauty brand is responsible for the little chrome swivel compacts that you see all over Instagram. Luxury beauty is achieved with organic and naturally-derived ingredients. The brand’s luxurious, chrome packaging showcases quality creams and powder formulas. These compacts can be refilled, which is a bonus. The entire collection is designed to give your skin a beautiful glow. Cream blushes are my favorite, as they are densely pigmented and easy to blend with your fingers. Cream highlighters look amazing and are very natural.

Benjamin Puckey, a New York City makeup artist, is a big fan of Kjaer Weis lip products. The lip gloss is available in a stunning selection of sheer colors, with my favorite shades being Cherish and Affinity. The Kjaer Weis lipstick liners are also very good.

Alima Pure

Portland, Oregon-based Alima Pure hit the ground running back in 2004, and it has only become an even more ingredient- and environment-conscious brand in the years since. It is refreshing to have its ingredient transparency — Alima Pure has a glossary that lists what ingredients it uses and why. This glossary also includes the four synthetic ingredients it has accepted into its plant-based formulas. To preserve ingredients, benzyl alcohol (for example) is used as an alternative to paraben. Alima Pure’s Pressed Foundation is loved by its fans. It has rave reviews because of its formula (evening primrose oil and argan oils are the stars) and its compact that reduces waste.